Core Value
Honesty
Honest People. Honest Product.
In an industry often clouded by opacity, we choose transparency. We are honest with the soil using bio-fertilizers instead of harsh chemicals. We are honest with our farmers – ensuring fair trade prices. And we are honest with our partners—delivering exactly the spec we promised.
High Energy
The Youth Force.
1300s is fueled by the vibrancy of Kon Tum. We are a young, proactive workforce that refuses to be static. We bring a ‘High Altitude’ energy to every challenge. When a problem arises, we don’t just report it; we solve it. We move fast, we adapt, and we bring joy to the industrial process.
Precision
Industrial Discipline.
Passion starts the fire, but precision keeps it burning. We respect the data. From the bio-fertilizer formula to the roast curve, we operate with the rigor of scientists. We love the romance of coffee, but we trust the reliability of the standard (ISO/CQI).
